Lachina has decades of experience directing and managing all stages of educational publishing for the professional trade, school, career, K-12, and higher education markets. The “behind-the-scenes” relationship with our designers is collaborative. Our customary role in the design process is to support, augment, and provide insight to designers in the areas of typography, feature components, art, and photography, and to oversee the continuity of all products (print and media applications).
We believe quality results from the collaboration of detailed planning, editorial insight, modern sensibilities of design, and a consistent process. Our focus from the outset is on the recipient of the content.
Our artists have years of program development combined with actual art production experience. We manage the successful outcome of art programs by establishing style guides, vector libraries, brush and painting elements, and consistent use of fonts in labels.
Our experience ranges from simple, moderate, and complex production art programs to those requiring specific subject matter expertise in physics and math; scientifically accurate biological, anatomical, geological, and geographical illustrations; and creative situational/editorial illustration. Knowing what it takes to render these kinds of illustrations is critical to developing a style guide and managing artists-for-hire throughout the development of the art program.